Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, TAG Heuer has evolved to become one of the foremost luxury sports watchmakers and chronograph makers in the world. Their constant innovation and association with the worlds of auto racing and sports have made them the watch of athletes, iconic actors like Steve McQueen, and of people who value prestige, performance, technology, and reliability.
At Provo, Utah’s Goldsmith Co. Jewelers, we value those qualities as well. That’s why we carry a wide range of TAG Heuer watches. If you’re a unique individual who values your independence or a sportsperson who’s ready for the ultimate luxury watch or chronograph that can stand up to any sport, even the most extreme, then a watch from TAG Heuer is for you.
TAG Heuer Collections
- Heuer Heritage
- TAG Heuer Carrera
- TAG Heuer Aquaracer
- TAG Heuer Monaco
- TAG Heuer Connected Modular 45
- TAG Heuer Formula 1
- TAG Heuer Link
The name TAG Heuer combines the initials of “Techniques d’Avant Garde” and the founder’s surname. This reputation for being the first at coming up with new technology and techniques in watch design is part of what made them the first Swiss watch in space. But you definitely don’t have to be an astronaut to wear one. Contact us or stop by the showroom so we can show you exactly what makes TAG Heuer timepieces so different.