Diamonds 2017-12-12T13:10:30+00:00


Diamond JeweleryDiamonds come in all shapes, sizes, and prices. There are several different things to consider when you choose a diamond, including the shape, the 4 C’s of quality, and your budget. Before coming into our Provo/Utah County store, please spend some time exploring our diamond education pages or just come by and we’ll walk you through your options. The following will teach you to choose the most beautiful diamond for your budget.

Round brilliant diamondThe classic shape of diamond engagement rings is the round brilliant diamond. Most of the remaining rings today are set with princess-cut diamonds. Ultimately shape is entirely a matter of taste.
Popular diamond shapes include:

  • Round Brilliant
  • Princess
  • Emerald
  • Asscher
  • Marquise
  • Oval
  • Radiant
  • Pear
  • Heart
  • Cushion

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As stated above, shape ultimately is a personal preference. This being true, there are shapes that are safer than others. Round brilliant is the safest shape as it is the classic diamond engagement shape that has been in style forever. If you are trying to surprise her, we would lead you in this direction every time for diamond rings. You really can’t go wrong with round brilliant diamond. Princess shaped stones have also been a very popular shape for the last decade or so. The only drawback to a princess or any other shape is that you don’t know when, if ever, this shape will fall out of fashion.

Cut refers to the angles and proportions of a diamond. The cut of a diamond refers to the exact proportions, quality of polish and the arrangement of a diamond’s facets. While nature determines a diamond’s clarity, carat weight, and color, the hand of a master craftsman is necessary to release the diamonds’ fire and sparkle. A diamond has facets that allow light to enter, become refracted, and exit in a rainbow of colors.

As illustrated below, cutting a diamond to ideal proportions and, carefully polishing it will cause light to reflect from one facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire in your diamond rings. Diamonds that are cut too deep or too shallow lose or leak light through the side or bottom, resulting in less brilliance, fire, scintillation, and value. The cut can affect the value of a diamond by up to 95 percent!

round cut diamond

Diamond cut is graded by GIA as Excellent, Very Good, Good, Fair and Poor. GIA only offers cut grades for round brilliant diamonds as they are the only shape where enough research has been done to create a cut grading system.

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Cut really is the most important factor when searching for a truly distinctive diamond that will set her and her ring apart from the crowd. We suggest you buy the highest cut grades and qualities possible for your budget. We suggest not going below GIA Excellent or Very Good cut grades.

If you are seeking something truly remarkable, Goldsmith Co. offers Hearts on Fire, “The World’s Most Perfectly Cut Diamond” for diamond rings and other jewelry. Hearts on Fire offers loose diamonds and jewelry that use only perfectly cut diamonds no matter the size. Hearts on Fire diamonds, diamond rings, and jewelry truly represent the finest and most beautiful diamonds in the world. To learn more about Hearts on Fire diamond rings and other diamond jewelry, feel free to come into our Provo/Utah County store to contact us or you can be directed to their website through our Brands page.

COLOR refers to the degree to which a diamond is colorless. The farther from colorless that a diamond’s grade is, the less rare and less valuable it is. Diamonds are graded on a color scale established by the Gemological Institute of America (GIA), which ranges from D (Colorless) to Z. Icy winter whites (D-H) look stunning in white gold or platinum rings. Warmer colored diamonds (I-Z) are more desirable when set in yellow gold rings. Color differences can be very subtle and grading is done under controlled lighting and compared against a master stone set for accuracy. This color chart is representative of the color grades of a diamond.

GIA Diamond Color Chart

Diamonds with the color D are absolutely colorless and are considered the rarest and most desirable. Diamonds with the color grades of E and F are still colorless to the naked eye. The color in diamonds of these grades can only be detected by an expert gemologist.

Colors G through J are also considered “near-colorless” and the differences between these color grades are also minor. Although few people with an untrained eye can detect color in an H-colored diamond, most people can begin to perceive color in diamonds graded I or below. Diamonds in the G-H color grades provide excellent value.

In addition, the type of metal that a diamond will be set in can complement its color. Diamonds of I or lower color should probably not be set in white colored metals as the stone will contrast with the white of the metal and very clearly show the yellow of the diamond. In contrast, with diamond color grades D through H, can be set in any color of metal because the whiteness of the stone will look wonderful on white or yellow metal rings or other metal jewelry settings.

Diamond cut is graded by GIA as Excellent, Very Good, Good, Fair and Poor. GIA only offers cut grades for round brilliant diamonds as they are the only shape where enough research has been done to create a cut grading system.

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Women, in general, only care about color as long as they can’t see it with their naked eye. Due to this fact, we recommend buying in the G-H range. When properly graded, this color range will show no color in a white or yellow metal setting. It also represents the best value as it is the lowest you can go without showing color, so you are paying the lowest amount possible for color that won’t show in your diamond rings and other jewelry. Feel free to stop by our Provo/Utah County store for any questions about your diamond rings or fine jewelry.

Diamond ClarityDiamonds that are absolutely clear are the most sought-after and therefore the most expensive. But many diamonds have inclusions – scratches, trace minerals or other tiny characteristics that can detract from the pure beauty of the diamond. GIA uses a detailed system of rules and standards to summarize the number, location, size, and type of inclusions present in a diamond. Because you can go fairly low on the clarity grading scale before clarity characteristics become visible to the naked eye, clarity can be used as an area to save money to be used on C’s that have more effect on the visual beauty of the stone and how it looks in your rings.

The position of inclusions also can greatly affect the value of a diamond. Some inclusions can be hidden by a mounting in rings or other jewelry pieces and have little effect on the beauty of a diamond. An inclusion in the middle or top of a diamond could impact the dispersion of light, making the diamond less brilliant. Inclusions are ranked on a scale of perfection known as the clarity scale. The scale ranges from FL (Flawless) to I (Included) and is based on the visibility of inclusions at 10X magnification.

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As stated above, you can go fairly low on the clarity scale before the clarity characteristics become visible to the naked eye. Because most women just want a diamond that they cannot see the clarity characteristics with their naked eye, Goldsmith Co. located in Provo, Utah recommends buying diamonds in the SI1-SI2 range for your diamond rings. Stones in this range, when graded properly, will appear completely clean to the naked eye. This saves you money to buy bigger diamonds or diamonds that sparkle more for diamond rings or other diamond settings. The one exception to this recommendation would be if you are looking at a non-faceted stone (Emerald or Asscher shape.) Non-faceted stones do not hide clarity characteristics as well as faceted stones and we would recommend buying in the VS1-VS2 range for these instances.
A diamond’s weight is measured in what is known as a carat, a small unit of measurement equal to 200 milligrams. Carat is not a measure of a diamond’s size, but rather a measure of a diamond’s weight. Thus depending on the proportions of the diamond, different stones of the same weight can look bigger or smaller than one another in diamond rings. One carat can also be divided in 100 points. A .75 carat diamond is the same as 75 points or 3/4 carat diamond. Because larger diamonds are found less frequently in nature, they are more valuable. Therefore, the price of a one carat diamond will be more than twice the price of a 1/2 carat diamond with similar characteristics. Remember, a diamond’s carat weight is not the only factor that determines a diamond’s value.

In addition to the above information, it is important to note that a 2-carat diamond does not appear to be twice the size of a 1-carat diamond when viewed from the top. This is because as the diamond gets heavier, the bottom of the stone takes more and more of the additional material added as you increase carat weight.

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Carat should be used as a sliding scale for budget. There should be little, if any, movement from our recommendations on any of the other 3 C’s and carat should be adjusted for your budget. The only exception to this would be if carat (size of the stone) is disproportionately important to the woman you are marrying. In this case, we would suggest contacting us by phone or stopping in our Provo/Utah County store so our knowledgeable staff can help you make the appropriate moves to maximize the beauty of the diamond